Anand Damani is partner at the consulting firm Briefcase, in which he uses science to change human behavior. He applies the science of behavioral economics and cognitive neuroscience to change human behavior in consumer, organizational and social fields. He calls this practice Behavioral Design.

In consumer behavior change, he uses Behavioral Design to increase sales conversions, improve new product adoption and design customer experience for clients like Franklin Templeton and The Economist.

In organizational behavior change, he uses Behavioral Design to change culture and habits, translate vision to action and improve productivity for clients like Cyient.

In addition to consulting, he invents products that change public behavior like reducing drivers honking in India or products that change personal behavior like a water bottle that nudges you to stay hydrated.

His work has been featured in TIME, BBC, Forbes, Fast Company, CNBC, The Atlantic, The Economic Times and other media.

He is an Editors' Pick TEDx speaker and a frequent keynote speaker.

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Behavioral Design in Business

Anand Damani

We humans are great rationalists, but are far from being rational. We shouldn’t be smoking but we do. We shouldn’t be over-eating, but we do. We should be exercising regularly, but we don’t. Getting people to change and take action can be tough. That’s why we need to rely on science.

Behavioral Design is the application of such behavioral sciences — cognitive neuroscience, behavioral economics and proven experiments conducted by thousands of behavioral scientists around the world — to change human behavior. Behavioral Design is typically about simple, scientific, scalable nudges that have a measurable impact on behavior change.

This Keynote can be customized to how Behavioral Design could be applied to change either consumer, shopper, employee, investor or social behavior.

On Geniecast, Damani has done casts for clients like YPO Next Generation. YPO is a global community of chief executives dedicated to becoming better leaders with 24,000 members in more than 130 countries.

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