Behavioral Design in Business
We humans are great rationalists, but are far from being rational. We shouldn’t be smoking but we do. We shouldn’t be over-eating, but we do. We should be exercising regularly, but we don’t. Getting people to change and take action can be tough. That’s why we need to rely on science.
Behavioral Design is the application of such behavioral sciences — cognitive neuroscience, behavioral economics and proven experiments conducted by thousands of behavioral scientists around the world — to change human behavior. Behavioral Design is typically about simple, scientific, scalable nudges that have a measurable impact on behavior change.
This Keynote can be customized to how Behavioral Design could be applied to change either consumer, shopper, employee, investor or social behavior.
On Geniecast, Damani has done casts for clients like YPO Next Generation. YPO is a global community of chief executives dedicated to becoming better leaders with 24,000 members in more than 130 countries.
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