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Be Different — How to Maximize Competitive Advantage (For 5-8 Participants)
Based on a 30-year study of the business world’s greatest successes, Tom and Mary have created simple-yet-powerful tools and frameworks that can be applied immediately by business people — even if they have no previous strategy and marketing experience.
If you have a good idea of what your customer’s needs are, the next part of your strategic plan requires that you understand how well your company and competitors fulfill those needs. This analysis – called the “Ability to Compete” – launches a wide range of effective strategies that will powerfully differentiate your products and services from competitors.
During this hour-long session, participants will build a customized Ability to Compete analysis in real-time. In addition, participants will apply tools to their analysis and generate (and prioritize) a variety of strategies for differentiating their offer from the competition. All tools will be applied to participant’s real-life business challenges. Participants will get real work done while they learn.
Appropriate size audience for this program:
5-8 Participants, each with responsibility for one of the 2 products or services that the session focuses on.
What else is included (all programs):
Pre-recorded Session Preparation Video
Pre-session Assignment (to enable a fast start to the session)
Presentation Documents (for post-session reference)
Customized Guidance Throughout the Session
Post-Session Review of Strategies
Every Program Purchase Includes
- Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
- Expert Feature Management: Customized features are available to Cast participants per Client specification.
- Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.