Daniel Lemin is a respected authority on the reputation industry. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. He is the author of the bestselling book Manipurated. Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestle USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy. Lemin is also a senior strategist with the consulting firm Convince & Convert, a regular contributor to the Convince & Convert marketing blog, rated the number one content marketing blog in the world, and a frequent speaker at industry events and trade shows. Lemin holds an M.A. in communications and leadership from Gonzaga University.

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7 Shocking Truths About Your Online Brand Reputation

Daniel Lemin

Building and protecting a brand is harder now than it has ever been. Consumers hold as much power to shape the brand as a Super Bowl spot, and their action can be swift and quickly damaging. Whether you face issues with online ratings and reviews, angry ex-employees on job boards, trolls in Internet forums or misinformed consumers who blindly retweet and who don’t seem interested in the truth, you KNOW that the business of online reputation and brand management is complex.

What you might not know is there are 7 key secrets that might help you better address your critics online, meet them where they are and get your brand back on the right track.

This session will include prep work time and customization of the content to your specific scenario(s).

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support