Michael Coles


After a successful 19-year career in the clothing business, Michael Coles tested his entrepreneurial skills in 1977, when he co-founded Great American Cookie Company with an investment of only $8,000. Shortly after starting the company, he was involved in a near-fatal motorcycle accident and was told by doctors he would never walk again unaided. As Coles recovered through a self-designed rehabilitation program, he took the company from its first store in Perimeter Mall in Atlanta to hundreds of stores nationwide and, at the same time, set three coast-to-coast bicycling records. When he started the Great American Cookie Company, there were three major cookie companies in business. One had …