Anne Candido

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Anne Candido is the founder of Go for 2, a Brand "Love" Building consultancy aimed at developing unexpected yet authentic connections to people's heart, mind and soul resulting in accelerated customer acquisition and revenue generation. A 20+ year veteran of P&G, Anne has been a thought-leader and architect in cultivating brand love as a means of driving business growth. Through her work on programs like the London 2012 Olympic "Thank You, Mom" campaign, the Cannes award winning Tide Super Bowl Campaigns #BradshawStain and #TideAd, and the Dreft "Smell of Love" campaign, she has a fine-tuned process to help brands dig deep to discover untapped potential that when realized, magnifies b…
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