Mike Guiffre is a 20-year veteran of the sports and entertainment industry. He has a wide range of experiences in department reorganization and administration as well as revenue generation. Mike has utilized data and marketing principles to increase sales for over a decade and was an early adopter and innovator of these practices. Currently, Mike serves at the Vice President of Sales and Customer Service for TicketCity, an online ticket marketplace. Mike is an expert in the use of distribution channels, digital efforts, and customer service to move tickets at scale.