Melissa Gonzalez

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A former Wall Street Executive Gonzalez is the founder of The Lionesque Group, a firm of award winning retail strategists and pop up shop experts who have strategized and produced more than 150 retail experiences in major cities across the United States. In 2017, she also launched Clark, an interactive platform for physical retail that empowers consumers to truly connect the online and offline worlds while giving brands real-time transparency into store performance. Some of her clients include major brands such as Amazon, COTY, Estee Lauder, Intel, M.Gemi, The RealReal, YUM brands, and others. She reflects on her work in her book, The Pop-Up Paradigm: How Brands Can Build Human Connection…
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