Anat Baron

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Anat's career has taken her around the world. An innovative leader, Anat has worked with well-known hotel brands including Four Seasons, Holiday Inn and  Radisson. She's since been a management consultant, a Hollywood executive and producer (her first movie aired on CBS) and travel expert on television and online. While at the helm of Mike's Hard Lemonade in its early days, Anat helped grow the company into a $200 million juggernaut within three years, creating a brand new category in the ultra-competitive beverage alcohol industry. Amazingly, she succeeded at Mike's despite her allergy to alcohol. After departing Mike's, using her Hollywood know-how, Anat wrote, produced and directed…
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