Bar Association Case Study

The Bar Association of
Metropolitan St. Louis.



The Bar Association of Metropolitan St. Louis (BAMSL) provides its members a major service of over 200 available hours of Continuing Legal Education (CLE) courses that satisfy the requirements for member attorneys to keep their membership current for both it and MCLE for The Missouri Bar.

BAMSL was using a patchwork system to deliver their CLE content virtually; attendees had to rely on their cell phones and various non-dedicated applications to receive their instruction. Problems with video streams, audio quality, and overall user dissatisfaction were common. BAMSL Executive Director, Zoe Linza, reached out to other Bar Associations around the country and discovered they all were dealing with similar issues with no viable solution.


BAMSL needed production services, marketing, and it needed to be as professional and relevant as an instructor-led course delivered in person. They gave Geniecast access to their social media accounts and attorney database to handle all event promotion as well as tracking for signups, payments, and attendees to ensure everyone received proper credit for taking the necessary courses.

The event was treated like a ticketed event, charging attendees at sign-up rather than requiring a budget-busting up-front fee from BAMSL. Email reminders, press releases, and printed flyers along with an online registration page for sign-ups were developed for this event. Customized reporting was created to track audience log-ins as well as average watch-time. Geniecast took the initiative working directly with BAMSL to not only find a solution that would work within their budget but to also handle important components like marketing and reporting.

“We were thrilled with the response to our first Cast, the quality was superb, the attention to detail by the staff and readiness to assist any participant outstanding. I am so pleased with our partnership and look forward to more great productions.”


– Zoe Linza, BAMSL Executive Director



CLE Hours


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